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Leonetto Cappiello

Leonetto Cappiello

   Retro Art
64 artworks found



Poster advertising the French journal "Le Frou Frou", 1899
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Cleo de Merode in the ballet pantomime 'Lorenza' at the Folies Bergere, Paris...
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Boche, savage mammal, infested Europe at the end of 19th century and beginnin...
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'Drink wine, live joyfully', poster promoting wine, 1933
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Poster advertising "La Sirene" bicycle tires manufactured by Pneu Velo Baudou...
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'Absinthe Extra Superior', produced by J. Edward Pernot for Montbeliar, Lique...
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Caricature of the play 'La Passé', by Georges de Porto-Riche
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Cartoon of the composer Andre Messager, from the front cover of 'Le Rire', 23...
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Union Française Association Nationale pour l'expansion morale et matérielle d...
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Stage, Music Hall and Opera stars of the Belle Epoque era, driving in the Boi...
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'Why Take Precautions You Are Not My Husband', from 'l'Assiette au Beurre'
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Poster advertising 'Brummel' clothing for men at 'Printemps' department store...
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Advertisement for 'Axa' margarine from 'L'Art Menager' magazine 1933
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Menu Page Angelus: Liqeur des Salésiens de Dom Bosco, 1911.
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"Creme de Luzy", an advertising poster for the Parisian cosmetics firm Luzy, ...
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Leonetto Cappiello

Leonetto Cappiello

   •   Retro Art   •   Wikipedia: Leonetto Cappiello
64 artworks found

Leonetto Cappiello is considered the father of modern posters and billboards. During his lifetime, the Italian artist produced more than 530 posters, which came in bright colors. He also worked as an illustrator and caricaturist. Cappiello lived in Paris, where he created caricatures with a satirical and humorous touch for the magazine Le Rire and other magazines. In 1899, the poster artist first attracted attention in La Revue blanche, a literary and artistic magazine for which his contemporary Henri de Toulouse-Lautrec also produced works.

Cappiello began producing his posters around 1900; he had them printed mainly by the publisher P. Vercasson. In 1921, he changed the centre of his life after signing a contract with the Maison Devambez art printing house in Cappiello is still considered the father of modern advertising today, because all his posters had advertising character. Unlike other poster artists of his time, he used dark backgrounds, from which the colourful figures stood out particularly well and literally jumped into the viewer's face. The Livorno-born illustrator had no formal art training whatsoever. As early as 1892 his first works were exhibited in a museum in Florence. He also published several volumes of caricatures at the beginning of his career. His real breakthrough, however, came with his posters, whose striking style differed significantly from that of his contemporaries. Because of their colourfulness and lack of frills, these posters had an extremely modern appearance and revolutionised poster art.

After the First World War ended, Cappiello continued to produce posters. From then on, he worked for the Parisian agency Devambez, for which he created some of his most iconic works. The artist worked for the advertising agency until 1936, producing posters for renowned brands such as Campari and Pirelli and for personalities such as Mistinguett.

To this day, the advertising posters of the Italian-born artist are considered groundbreaking and worth collecting. Their blunt and clear style is considered to be groundbreaking for the entire poster art of the time and has been adopted by other artists and contemporaries since the turn of the century. In contrast to poster painters such as Henri de Toulouse-Lautrec, Alphonse Mucha and Gustav Klimt, Cappiello deliberately dispenses with ornate and decorative elements in order to place the product or the advertised person at the centre of the overall composition. © Meisterdrucke




Leonetto Cappiello
Poster advertising 'Maurin Quina...
Undated | colour lithograph

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Poster advertising 'Maurin Quina...
0 | colour lithograph

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Leonetto Cappiello
 
Undated |

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Leonetto Cappiello
Poster advertising 'Cafe Martin'...
1921 | lithograph

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Poster advertising 'Cafe Martin'...
1921 | lithograph

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Leonetto Cappiello
 
Undated | colour lithograph

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Leonetto Cappiello
Poster advertising the French jo...
1899 |

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Leonetto Cappiello
Poster advertising 'Cinzano', 1920
1920 | lithograph

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Poster advertising 'Cinzano', 1920
1920 | lithograph

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Leonetto Cappiello
 
Undated | colour lithograph

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Leonetto Cappiello
 
1925 | colour lithograph

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Leonetto Cappiello
 
1909 | colour lithograph

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Leonetto Cappiello
 
Undated | colour lithograph

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Leonetto Cappiello
Poster advertising 'Revel' umbre...
1922 | colour lithograph

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Poster advertising 'Revel' umbre...
1922 | colour lithograph

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Leonetto Cappiello
Cleo de Merode in the ballet pan...
1901 | Brush on paper

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Leonetto Cappiello
Boche, savage mammal, infested E...
1915 | colour lithograph

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Leonetto Cappiello
'Drink wine, live joyfully', pos...
1933 | colour lithograph

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'Drink wine, live joyfully', pos...
1933 | colour lithograph

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Leonetto Cappiello
Poster advertising 'Robba' spark...
1911 | colour lithograph

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Poster advertising 'Robba' spark...
1911 | colour lithograph

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Leonetto Cappiello
 
Undated |

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Leonetto Cappiello
Poster advertising "La Sirene" b...
Undated |

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Leonetto Cappiello
Poster advertising the 'Thermoge...
1926 | colour lithograph

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Poster advertising the 'Thermoge...
1926 | colour lithograph

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Leonetto Cappiello
 
Undated | colour lithograph

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Leonetto Cappiello
 
Undated |

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Leonetto Cappiello
'Absinthe Extra Superior', produ...
Undated | colour lithograph

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Leonetto Cappiello
Poster advertising 'Veuve Amiot'...
1922 | colour lithograph

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Poster advertising 'Veuve Amiot'...
1922 | colour lithograph

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Leonetto Cappiello
 
1911 | colour lithograph

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Leonetto Cappiello
 
Undated | Oil on canvas

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Leonetto Cappiello
Unbekanntes Bild
Undated |

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Leonetto Cappiello
 
Undated | ink on paper

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Leonetto Cappiello
Caricature of the play 'La Passé...
Undated | lithograph

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Leonetto Cappiello
Cartoon of the composer Andre Me...
1907 | colour lithograph

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Leonetto Cappiello
Union Française Association Nati...
1914 | colour lithograph

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Leonetto Cappiello
Stage, Music Hall and Opera star...
1899 | lithograph

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Leonetto Cappiello
Advertisement for 'Le Furet' cor...
Undated | colour lithograph

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Advertisement for 'Le Furet' cor...
0 | colour lithograph

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Leonetto Cappiello
 
1898 | Brush on paper

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Leonetto Cappiello
'Why Take Precautions You Are No...
Undated | colour lithograph

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Leonetto Cappiello
Poster advertising 'Katabexine' ...
1898 | colour lithograph

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Poster advertising 'Katabexine' ...
1898 | colour lithograph

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Leonetto Cappiello
Poster advertising 'Brummel' clo...
1936 | colour lithograph

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Leonetto Cappiello
Advertisement for 'Axa' margarin...
1933 | colour lithograph

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Leonetto Cappiello
Advertisement for 'Absinthe Ducr...
1901 | colour lithograph

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Advertisement for 'Absinthe Ducr...
1901 | colour lithograph

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Leonetto Cappiello
 
Undated | colour lithograph

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Leonetto Cappiello
 
Undated | lithograph

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Leonetto Cappiello
Docteur Rasurel
Undated | colour lithograph

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Docteur Rasurel
0 | colour lithograph

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Leonetto Cappiello
 
Undated |

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Leonetto Cappiello
 
Undated |

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Leonetto Cappiello
Menu Page Angelus: Liqeur des Sa...
Undated |

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Leonetto Cappiello
Poster advertising Axa margarine...
1931 |

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Leonetto Cappiello
"Creme de Luzy", an advertising ...
1919 |

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Leonetto Cappiello
 
1927 |

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Leonetto Cappiello
Unbekanntes Bild
Undated |

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Leonetto Cappiello
Unbekanntes Bild
Undated |

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Leonetto Cappiello
Unbekanntes Bild
Undated |

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